Al Jazeera and Game Informer are vastly different media organizations that cover immensely different content. Al Jazeera writes and broadcasts hard international news stories, while Game Informer covers electronic entertainment. Both publications, however, make vast use of multimedia on their websites.
Video is an important part of Al Jazeera's online appeal. Brief video segments accompany most important articles, such as this one covering the end of Pope Benedict XVI's papacy. Al Jazeera also produces longer videos, including this documentary on political struggle in West Papua. Their videos complement their written material by providing readers visual and vocal imagery of places and people the story is about. The article as a whole becomes more impactful, interesting, and easier to understand.
Game Informer also uses a ton of video content on their website. Examples of this are a series of informative video segments called Test Chamber. The Game Informer editors play sections of upcoming games, providing commentary on their features, strengths and weaknesses. This is more effective at showing readers what the game is like than written descriptions, because video allows them to actually see how the game looks in action. Unlike Al Jazeera, which often uses video as a secondary part of the article, Game Informer tends to make its video the main focus of the artilcles the put it in. The writing accompanying the videos is usually short and often only there to introduce the video.
Blogs are a common feature on both news websites. Al Jazeera has a number of blogs of different kinds. They include live blogs on ongoing events, such as this one delivering breaking updates on the Syrian Civil War, along with blogs from staff members. This one is from Laurence Lee, Al Jazeera's London correspondent, who writes about the economics and politics of the region he is assigned to. Game Informer also makes use of blogs, included staff blogs and user blogs created by readers. These strengthen Game Informer's online community by adding a way for readers to interact and take part in creating the web site's content.
All of Game Informer's editors have twitter accounts, an example being Associate Editor Dan Ryckert. They use these to guide their Twitter audience to noteworthy articles on their site. Mainly, however, they use Twitter as a platform to build relationships and trust with their readers.