Although not standard for a news story, the lead in an article from ABC News caught the reader's attention and created a more relatable feel.
The story about higher levels of stress among college freshmen began atypically. In the lead the author named a young man, which was unusual, but worked for the story. It gave a real life example to accompany the facts of the article.
The lead detailed the who, Joel Raneri, the what, stress, and the where, Syracruse University in New York. It also listed reasons of stress in his life including a campus job, 17-credit workload, and rushing fraternities.
More generally, the lead did not begin with any shocking statistic, or even clearly explain what the rest of the story would involve. The reader had to keep reading on to get the point of the article.