Obviously the opinion sections use "we" and "our" and more opinionated phrases. They don't have attributions, at least not the three i read, STR NYT and PIONPR. Not many quotes from outside sources, the person seems to be just stating the facts with a twist of their opinion.
Talks to the readers as if its a coversation, if you don't know how to vote then listen up!...something along those lines
Could have a question and answer format...You might not know who to vote for, right? Well most people don't quite yet. But if your stuck...
"If you don’t know any experienced appellate lawyers, then follow this two-step process:"-star tribune, and it goes on to list different steps.