Don't be alarmed, the answer is YES. But - why ask the question?
With social media and instant access emerging, many organizations are waiting and watching for the fall and failure of traditional marketing research. However, tradition still has time. Although there are many new opportunities, market researchers are still discovering how best to use their new resources.
This article discusses concept testing and modeling market potential in more detail, which falls under the lines of predictive validity. It also emphasizes the need for visionaries and innovators to continue learning and experimenting. Isn't that what research is all about? :)
See the full story here :)