Cutting corners

Whoops! Where did that railway line come from? ... railway issues brochure with non-existent line. Marketing, cutting corners so to speak, inserted a route as a hypotenuse of the triangle between the thriving Cornwallian metropoli of Falmouth and Redruth.

This of course relates to how to represent services abstractly on maps. All maps are abstractions, some seem to cross an unwritten line.

Article: "WHOOPS! WHERE DID THAT RAILWAY LINE COME FROM?" 16.06.07
"Commuters were delighted when their train company issued a leaflet advertising a new service linking two towns.
First Great Western sent out the map showing a direct line between Falmouth and Redruth - a development that would help to ease travel problems in Cornwall.
There was only one problem - the line does not exist.
Now the firm - dubbed Worst Late Western by angry passengers - has been forced to apologise after it sent out thousands of the pamphlets as part of a cheap-fares promotion.
Bosses noticed the mistake only after customers began enquiring when the new service would start.
To add to their embarrassment, it was revealed that any passengers wanting to make the nine-mile trip via existing rail connections would have to change in Truro - a journey of 23 miles.
Julia Goldsworthy, Liberal Democrat MP for Falmouth and Camborne, said: "First Great Western does not have a good reputation and to issue misleading information about its services at the start of the summer is unhelpful. The only direct link between the two towns is by bus, so this is just rubbing salt in the wound."
The fictional rail connection is another embarrassment for Britain's worst-performing train operator, which carries 22million passengers a year.
Last year it topped the national league for overcrowding, fare rises and delays.
A First Great Western spokesman said: "We apologise for the error. A correct version is on our website."
"

David Levinson

Network Reliability in Practice

Evolving Transportation Networks

Place and Plexus

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About this Entry

This page contains a single entry by David Levinson published on June 17, 2007 2:17 PM.

Nightmare at Reagan National Airport: The TSA Strikes Back was the previous entry in this blog.

Tickets before or after boarding? is the next entry in this blog.

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