For decades women in gold lycra bikinis have patrolled the streets of Surfers Paradise, the popular resort on Queensland's Gold Coast, feeding meters to save motorists from parking fines. .... The maids first appeared in 1965, the brainchild of a Surfers entrepreneur, Bernie Elsey, who wanted to highlight the opposition of local businesses to the introduction of parking meters. Since then, they have become an institution on the Gold Coast, a 21-mile strip of beaches backed by nightclubs, souvenir shops and fast-food outlets.
This is essentially advertiser sponsored parking.