Parking Lots Help Predict Earnings

From GigaOM

Parking Lots Help Predict Earnings: ""

UBS Investment Research has started incorporating analysis of satellite images of the parking lots of big-box retailers into its earnings estimates, reports CNBC, forecasting an uptick in sales based on parking lot traffic where a drop was previously expected.
I imagine one could do the same with Traffic Counts for the economy as a whole, without requiring satellites, though it would not be store-specific.
David Levinson

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This page contains a single entry by David Levinson published on August 19, 2010 7:42 AM.

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