Will London’s New Wayfinding System Get More People Walking?



Will London’s New Wayfinding System Get More People Walking?: ""

Changing Londoners mental maps

The thinking behind the new system is to encourage more people to walk around London instead of driving or using already overcrowded public transport. By catching people at key decision points – such as tube stations – and providing them with the right information on walking times and local attractions, it is hoped that they will choose to walk.

According to TfL, information really is key in achieving modal shift. Research found that most Londoners mental map of London is based on the tube map which is geographically distorted and can be very misleading. For instance there are over 100 connections on the underground where its quicker to walk than take the tube! Legible London maps will often show users that their destination is closer and more walkable than they think.

(Via Kelly Clifton.)


Very cool idea! I love it!

Philadelphia has a pedestrian signage system in the downtown area, which was helpful when my brother and I visited there last year.

David Levinson

Network Reliability in Practice

Evolving Transportation Networks

Place and Plexus

The Transportation Experience

Access to Destinations

Assessing the Benefits and Costs of Intelligent Transportation Systems

Financing Transportation Networks

View David Levinson's profile on LinkedIn

Subscribe to RSS headline updates from:

About this Entry

This page contains a single entry by David Levinson published on April 13, 2011 4:17 PM.

Cities are more profound at night. was the previous entry in this blog.

Ah, spring! The song of the robin and the filling of the pothole is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.


Monthly Archives


Powered by Movable Type 4.31-en