A hypothesis about the recent rise of Herman Cain in the polls. The polled public (who is unlikely to pay serious attention to a robo-call pollster) is confusing him with John McCain, who they personally like. It is doubtful 19% of the public has heard of him, much less supports him. 9/9/9 is sort of elegant though, in a 'capture the same amount of revenue while increasing collection costs to mask the real rates' way.
And has anyone really had a Godfather's Pizza. Unimpressive.