Samsung Galaxy S™ II, Epic™ 4G Touch

Samsung Galaxy S™ II, Epic™ 4G Touch 7 distinct words. 12 syllables (excluding the TM). You could die of old age just saying the name. This has to be the longest product name ever. And 2 trademark symbols, just in case you wanted to use the letter "S", or perhaps the word "Epic" to describe a different phone. I believe "Epic" is generally followed by "Fail" these days.

Kentucky Fried Chicken became KFC (6 syllables was too many)
Northwest Orient became Northwest

Compare with iPhone. (I am sure it is a wonderful phone, but Samsung's ad agency or branding consultant needs to be taken to the woodshed.)

David Levinson

Network Reliability in Practice

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This page contains a single entry by David Levinson published on October 25, 2011 8:16 AM.

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