Ars Technica Reports: Data caps a "crude and unfair tool" for easing online congestion: "Internet providers argue that they need to impose monthly data caps on their users in order to slay the "bandwidth hogs" running wild and free through their networks, goring ordinary users with their tusks when all those users want to do is view some funny cat pictures online after a tough day at the office. The idea is that a monthly quota can reduce the amount of network congestion during peak hours throughout the month. Fact or fiction?"
This is like limiting car ownership to reduce congestion, or imposing a gas tax. Sure it works in the crudest sense, but it is an atomic bomb where a precision bullet (congestion pricing or peak period quotas) would do.