Mazda CX-5 joins the cast of Dr. Seuss' The Lorax

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Does this appall anyone else?

From Autoblog Green: Mazda CX-5 joins the cast of Dr. Seuss' The Lorax: " The computer-generated film from Universal will feature a "Seuss-ified" Mazda CX-5 rolling through a forest of lollipop-like truffula trees.

It's a slightly strange movie for a car company to call its own, since the original book was a enviromentalist tale and the Lorax – who spoke for the truffula trees against the industrial ambitions of the Once-ler – complained even more when trucks began rolling into the forest. The case is aided by the fact that Universal got rid of that storyline almost completely, and Mazda's Skyactiv credentials are what's really in play here."

1 Comment

Yeah, I was pretty stunned by that ad when I saw it the other day. Some pretty serious cognitive dissonance going on there...

David Levinson

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This page contains a single entry by David Levinson published on February 21, 2012 10:12 AM.

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