Mobile Showroom

| 1 Comment


By occupying metered parking spaces on Oak Street, General Motors has set up a mobile showroom for its Chevy line in Minneapolis. Is this guerrilla marketing or standard business behavior (I haven't seen it before)? Is it legal? Should the city charge more for parking if it is going to be used like this?

It seems clever, since this is right before graduation, and many graduating students will be in the market for new cars.

1 Comment

I wouldn't want to outlaw (or mark up) parking for this if it meant doing the same to PARK(ing) Day. A spot's a spot.

David Levinson

Network Reliability in Practice

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This page contains a single entry by David Levinson published on May 3, 2012 9:21 AM.

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