Global Warming needs an advertising campaign. While those trying to stop it are well-funded, and many organizations try to deny it or minimize its effects, almost no one is selling us on its merits. Global warming opponents make is seem like the earth is going to become a dried up desert-like husk. One of my friends insists it's too late, the Earth is Toast.
Embrace that idea. Instead of the "Earth is toast", we need to say It's Toasted, giving the new and improved earth a warm and cozy feel, like a hot breakfast on a Winter's Day. And every day, we are slightly more and more toasted.