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If theatre is to survive, more people have to show up. Somehow the theatre has to create an environment and a content that can compete with the other major forms of live entertainment - music, sports, conversation in a bar. This may be tricky.

Should theatre compete with television and film? I don't think so. I think that what theatre does well cannot be done by these forms, and the experience is not sought after for the same reasons.

Just a start. Perhaps others will comment on this and send a discussion off and running.