It was very interesting to read about all the different tricks and techniques that some designers use to attract the attention of their needed audience. It really does not suprise me to hear that it is getting more difficult to astonish people (audience) visually. We are constantly shown images that are meant to be new and shocking which is making us accept these ideas faster than ever before. It seems like we are constantly wanting to see something new.
It is no suprise that designers now have to use techniques that are meant to trick and stimulate the audiences mind. The reading talked about using hidden images, heat-sensitive materials, 3D forms, and some other interesting techniques to make their work stand out and attract more people.
One concept that was mentioned in the reading was about an organization called Friends of Earth who wanted to make a statement about acid rain in London. They were able to use treated paper that had a message that faded from blue to red over a few weeks. The message said "This is litmus paper. When acid rain is falling you should see red". This kind of design technique I am sure was able to catch many people's attention and create more awareness in an interesting way.
If the designers of today are having to use these very innovative techniques now, it really makes me wonder how much our design aspects will have to change as time goes by. What crazy stuff will we have to come up with to catch our audience's attention?