January 2010 Archives

Reading #2 : Color Theories

Much of this reading I had already known before such as the basic color wheels and some of the different moods that certain colors create but there were still a few things that really peaked my interest.

The three dimensional color model that Philip Runge & Nicholas Rood developed was so intricate and calculated out that i thought it would be kind of hard understand but i was surprised that it is actually pretty easy to figure out. It makes perfect sense that this color model is used to help specify colors in manufacturing processes. It seems like all the calculated colors would really make it easy to communicate what colors to use between designer and manufacturer.

Vote Posters

While looking at the AIGA posters i came across this poster for a VOTE campaign in 2008. It really caught my eye because it was a very interesting image with a bold color against pure white. At first glance all i saw was just a random shape but then after looking at it for a few seconds i saw that it was a person's face formed from the word VOTE. This poster does a good job of tricking the eye while still getting the main point across.

http://www.aiga.org/content.cfm/selected-posters-2008#15

Reading #1

It was very interesting to read about all the different tricks and techniques that some designers use to attract the attention of their needed audience. It really does not suprise me to hear that it is getting more difficult to astonish people (audience) visually. We are constantly shown images that are meant to be new and shocking which is making us accept these ideas faster than ever before. It seems like we are constantly wanting to see something new.

It is no suprise that designers now have to use techniques that are meant to trick and stimulate the audiences mind. The reading talked about using hidden images, heat-sensitive materials, 3D forms, and some other interesting techniques to make their work stand out and attract more people.

One concept that was mentioned in the reading was about an organization called Friends of Earth who wanted to make a statement about acid rain in London. They were able to use treated paper that had a message that faded from blue to red over a few weeks. The message said "This is litmus paper. When acid rain is falling you should see red". This kind of design technique I am sure was able to catch many people's attention and create more awareness in an interesting way.

If the designers of today are having to use these very innovative techniques now, it really makes me wonder how much our design aspects will have to change as time goes by. What crazy stuff will we have to come up with to catch our audience's attention?

What Inspires Me

I have always been interested in retro (50's-60's) designs. I feel that most of the designs from that time are very unique and interesting yet still functional with most things it is incorporated into. When i found this image of a poster i was immediately drawn to it because of all the interesting colors and styles that are within each box. I also like how every one is different from the next but yet they all seem somewhat unified in style. It also represents retro designs very well. Even though the general layout of the poster is extremely simple, I believe it does a good job of complimenting the actual designs within the boxes and not distracting the audience from the main idea.


Inspiration

What I want/ need to learn about GD

One thing that I have been wanting to learn more about is how I can incorporate the ideas and tools I am learning now in my classes into an actual career in GD after I graduate and start designing professionally. I have learned some things but I know there is so much more information about it out there.

I would also like to learn how to create more sophisticated and innovative designs. The work I am doing now is the best that I can create with the knowledge and experience that I have so far, but it would be great to build on my skills so that I can create work that is more advanced.

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