After seven weeks study and go through the idea generation process, it is finally the time to get an ultimate idea to work on in the future. To decide which is the final idea, I start with the top five ideas that I got from the survey last week, which are:
- The bicycle has windshield installed.
- The whole covered bicycle.
- The snowball blaster gun.
- The beverage heater gloves.
- The color changeable bicycle.
I start to evaluate them by developed a Pugh Chart. I use the whole covered bicycle as my benchmark, because from last week's benchmarking research, I learnt that there are many different kinds of similar products in the market, and from the survey results, people would like to own one, however, for some reason, only a few people actually own one and ride them everyday. So I thought using it as a benchmark will provide a good reference, and since it was a benchmark, the other four ideas can have more opportunity to be explored forward.
The evaluation criteria of my Pugh Chart was generated by asking the following questions:
- Can I communicate it clearly?
- Am I personally interested in the idea?
- Are there good market opportunities?
- How unique is the idea?
- Is it feasible to turn it into a product?
- Is there a clear need?
The above question are reflected as the word clear presentation, interesting, market opportunities, unique, feasible, and demand respectively.
When compared these ideas in terms of the evaluating criteria, I thought the market opportunities and the demand are the two harder to evaluate than the other, because to answer these questions requires further information and researches. For example, I spend a lot of time to compare the snowball blaster gun and the covered bicycle in terms of the demand. It seems like during the winter, a whole covered bicycle may improve the experience of riding, but the snowball blaster gun also can provide more fun in playing with snow. To decide the winner, I go back to see the research I did last week. It reminds me that more people are interested in a cover bicycle than the snowball blaster. Thus I decide to give a minus sign to snowball blaster gun in demand.
If a "S" is counted for 0 point, a " -"is counted for negative 1 point, and a "+" is counted for 1 point, the final grades for the four ideas are:
As a result, I chose the snowball blaster gun as my final idea.
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