From today's brief:
"THE RESEARCHCHANNEL'S SECOND ROUND OF CONTENT SUBMISSION provides an opportunity to promote the outstanding research and discovery that takes place at the U. Faculty, staff, and eligible students are invited to submit videos to the ResearchChannel by Jan. 30. To view the selection criteria and for additional information, visit OIT Video Solutions or the ResearchChannel Web site."
If you need some incentive,. read this article from the NYT's last week describing video search (like YouTube) as the future web search engine.