November 2012 Archives

Community College CEO Salaries

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A recent study was released by the American Association of Community Colleges (AACC) which found that the base salaries of CEOs of more than 1,100 community colleges in the US increased by 4.1-6.2% over the past six years.

The study was conducted through a 37-question survey with a response rate of 39%. The median salary was $167,000 and the mean was $173,983.

Some interesting findings from this survey include:
-75% of the community college CEO's said they plan to retire in the next ten years
-70% of respondents indicated that they receive the allowance of college-provided housing
-66% of respondents received a college-provided car
-Women's salaries were higher, but men received more in total cash compensation
-Black and Hispanic CEOs earned more on average than white CEOs (The researchers explain that the non-white CEOs often work in large, urban institutions where salaries are higher.)


Addicted to Media

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The International Center for Media and the Public Agenda (ICMPA) recently conducted a study involving 200 students from the University of Maryland, College Park. They asked the students to go 24 hours without any media. This included texting, facebook, ipods, radio, magazines - everything.

There were 5 major findings in this survey:

1) Students used terms of addiction to describe their experience. They mentioned mood swings, feeling lonely, making up reasons in their head to justify the need, etc.

2) Students equate media with friends and family.

3) Students are not loyal to news sources, rather they are loyal to their friends and social networking which leads them to the news.

4) 18-21 year-olds prefer texting and Facebook by a lot compared to calling or email.

5) Students missed their iPods more than TV and newspapers.

Futbol Vs. Wife

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Puma recently conducted a study with Bristol University to determine what soccer fans love more: soccer or their wives. The men were season-ticket-holders and in long-term relationships.

The study looked at arousal and emotions when the men cut up pictures of their wife compared to cutting up pictures of their favorite soccer team. The men were hooked up to electrodes which measured how much they were sweating. This is how the scientifically operationalized "arousal." Some of the men even opted out of cutting the picture of their favorite soccer team because they did not feel comfortable in doing so.The researcher also looked at the heart-rate of the men to determine their anxiety and arousal.

Next, the men were given two voodoo dolls. One represented their wife and the other represented their favorite soccer player. They had to choose to put a pin in one or the other. Putting a pin in the wife meant she would be in bed for a week, and putting the pin in the player meant he wouldn't play the next game. This was the researcher's way of studying the men on a psychological level.

The researcher's results that men subconsciously love their wives about five times more than they love their favorite soccer team.

This was one of the most interesting studies I've ever heard of. The only downfalls to this study was the sample. First, the sample size consisted of only 20 men. Second, they were all New Castle fans. This obviously is only potentially representative of the New Castle fans who live in that area. It cannot be generalized to even British soccer fans, let alone soccer fans in general. However, I think this study could easily be replicated across the globe, and I would love to find out the results.


The video can be found at: http://adage.com/article/creativity-pick-of-the-day/love-soccer-puma-commissions-scientific-study-find-important/236686/

Charlie Sheen Liked Again

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According to a study by Vision Critical, Charlie Sheen's negative and ridiculous stigma is starting to die down. Their survey showed that 79% of viewers are "amused" by Sheen, and 31% are "annoyed." Vision Critical also stated that people under 65 years old had a low level of negativity towards Sheen. Adage claims that it's safe to hire Sheen again for advertisements.

Most Negative Race

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In a recent blog, an AdAge writer discusses a advertisement analysis study regarding the presidential election and the use of negative ads.

The study found that out of the ads that ran in September of this year, less than 8% were positive. When Obama ran in 2008, 28% of the ads in September were positive, whereas this year only 2.5% are. Similarly, John McCain used 32% positive ads in September, whereas Mitt Romney used only 15% positive ads this September.

The researchers also compared this to the previous two presidential elections. There has been a slight trend of political ads becoming more negative, but this election is at an all-time high for negativity.

This advertisement content analysis study was conducted by the Wesleyan Media Project associated with Wesleyan University from Middletown, Conn. The data was gathered by an ad tracker from New York called CMAG.

The blog does not discuss the credibility of CMAG and the data that was gathered. The advertisements that were analyzed were not necessary representative of the whole group of advertisements for each candidate. We also do not know how many advertisements were sampled, or during which television programs the ads were aired or on which platforms. Without this information, we cannot truly assess the reliability or generalizability of the advertisements that were analyzed.

TV Panel Study

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In a recent Ad Age article, writer Cotton Delo discusses a recent survey by TVGuide.com.

The main findings from this survey were that people are actually watching the same amount of television, and sometimes more, as last year. The only difference is that they are consuming television on online streaming sites more often than television. However, the study also found that families are "co-viewing" TV more often. This means that one family member may be streaming television shows online, while another family member in the same room is watching an actual television.

Another interesting result of this study is that only 10% of people who stream content onto their mobile devices are paying for their streamed content.

Though this survey shows an interesting trend in today's television, it is important to look pick apart the sample. The survey had 2,306 respondents out of the 10,000 "self-described TV viewers" on TVGuide.com's panel. As we have learned in class, panel's are not always the most reliable sample. First, we do not know if this panel is nationally representative in terms of demographics, or in terms of television content consumption. Also, there could be differences between the people took this particular survey compared to the majority of the panel who did not.

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This page is an archive of entries from November 2012 listed from newest to oldest.

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