Got Milk?

| No Comments

I found a hilarious ad from the Got Milk? campaign that I had never seen before.

The ad shows men fighting over buying milk, and man who basically robs a milk truck. Towards the end of the ad, the narrator shares that calcium has been found to reduce PMS. Then a man comes home to his wife with a carton of milk and flowers.

This is an older ad from at least 5 years ago. There was a lot of controversy when it came out, and a lot of people thought it was a parody because it is so risque. PMS is not a widely discussed topic, especially in advertising. I think the strategy behind this particular ad was brilliant, though. It tapped in to a different audience by changing their sense of humor a bit. It even used proven data to back up the premise, which I think is very clever. Overall, I think this ad was a smart choice.

Leave a comment

About this Entry

This page contains a single entry by Carolyn Lubben published on December 5, 2012 6:55 PM.

My U Finals Survey was the previous entry in this blog.

Google Vs. Facebook is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.