Netflix announced Monday that it will begin buying new original programming to satisfy its customers, news sources reported.
An example of the new programming that Netflix will continue to buy is the political drama "House of Cards," the LA Times reported.
By implementing this program Netflix add 2 million during the first quarter of 2013, ABC News reported.
Many of the big content deals that Netflix has negotiated brings little customer appeal, said Netflix Chief Executive Reed Hastings to LA Times.
Other companies like CBS and Viacom may be in jeopardy because of Netflix's new business approach, LA Times reported.
Netflix has made a profit of $3 million this quarter, ABC News reported.