January 08, 2005
Dear Red: How High Can You Go?

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Back in the 1993-94 NFL season, I paid $25 a ticket for four season tickets in section 201. My total package price for these four season tickets in the upper bowels of the Metrodome was $1000.

For the 1994-95 NFL season, I was moved up to section 101 in the end-zone. That's where I am today except that then I was in row seven and today I'm in row one. In any event, I had to dish out an extra $4 per seat for those four season tickets. A decision that took me about 15-seconds to decide upon. Total package price sky-rocketed to $1160 for four prime season tickets.

Reflecting back on those prices I realize those days are long gone and never to be seen again. This stems from reading in the STrib this week that ol' Red has decided to raise prices once again.

Before we discuss the latest rate hike, let's look at some more history for further perspective on this matter.

When prices started to rise and we had to make some tough financial decisions, I decreased the number of season tickets I was holding from four to two. This was not a decision made lightly and I often regret doing it. But the extra money afforded did allow my wife and I to attend other entertainment venues offered by the Twin Cities such as the Minnesota Orchestra and Saint Paul Chamber Orchestra. Gotta spread the wealth, ya know. But let's return to the history and the math.

For the 1996-97 NFL season, I paid $33 a ticket for two season tickets for a total package price of $660.

For the 1997-98 NFL season, I paid $37 a ticket for two season tickets for a total package price of $740.

For the 1998-98 NFL season, I paid $37 a ticket for two season tickets for a total package price of $740. That's right. Prices actually held. But that was just before Red McCombs purchased the team. And that's where things really get interesting.

For the 1999-00 NFL season, I paid $45 a ticket for two season tickets for a total package price of $900. An $8 per seat (17.7%) increase over the year before and largest yearly increase during my 12-year tenure as a Vikings season ticket holder. My salary increase that year was 3.8%.

For the 2000-01 NFL season, I paid $48.50 a ticket for two season tickets for a total package price of $970. That one wasn't too bad to swallow but one would have thought that after a hefty $8 per seat increase that perhaps no increase was warranted? But wait, it gets even better.

For the 2001-02 NFL season, I paid $53 a ticket for two season tickets for a total package price of $1060. A $4.50 (8.4%) per seat increase. My salary increase that year was 4.2%. And keep in mind that just 10-years earlier I was getting four, not two, season tickets for that price. And Red wasn't about to stop there.

For the 2002-03 NFL season, I paid $58 a ticket for two season tickets for a total package price of $1160. A $5 (8.6%) per seat increase. My salary increase that year was 4.5%.

For the 2003-04 NFL season, I paid $62 a ticket for two season tickets for a total package price of $1060. A $4 (6.4%) per seat increase. My salary increase that year was 4.2%.

For the 2004-05 NFL season, I paid $64 a ticket for two season tickets for a total package price of $1280. A $2 (3.1%) per seat increase. My salary increase that year was 4.0%. Wow!

So, the amount of inflation since first purchasing season tickets has risen almost 61%. Using this inflation calculator, what did cost me $25 per seat in 1993 should only have risen to $31.29 per seat in 2003. Recall that I was at $62 per seat for 2003.

Had my salary grown to 61% during this same period, my wife wouldn't have to work. Heady numbers indeed!

Now, I know the team needs to make money. I know that the ticket prices are not out of line with the rest of the league. But here's the thing. When is enough actually enough? Where will it stop?

Will there ever reach a point in this Pro Football Hall of Fame fans life that I might have to walk away from it? Drop my season tickets because I have to put food on the table and keep a roof over my family? There is one such scenario wherein that could happen. And it has to do with a new stadium. And as an aside, the STrib does a nice job to promote various stadium bills and I'll return to that later next week.

If the Vikings ever do get a new stadium agenda on the table and actually get it approved I envision that whomever is owner of the Vikings at the time will implement a PSL (private or personal seat licenses).

A relatively new revenue source for team owners is the PSL. PSLs force fans to pay a fixed fee to obtain the privilege of purchasing season tickets. A ticket to buy a ticket!

In the past, teams typically allowed season ticket holders to automatically renew their tickets each year, and that fan's position was lost only if season tickets were not renewed. Now, in an increasing number of stadiums, season ticket holders must pay the PSL fees, which are typically quite expensive, before being given the privilege to pay for the tickets. PSLs don't even confer extra benefits to their customers beyond that of the endangered general season ticket holder.

This is nothing but another scam that takes advantage of sports fans. One more wedge that drives the diehard fans away from the game in favor of a more affluent audience. Just to fatten the wallets of the owners.

I recall a conversation with Jersey John after the 1998 season. Jersey John was the Pittsburh Steelers fan inducted in the Pro Football Hall of Fame with me that year. This resident of the New Jersey shore has spent the past 27 years traveling to Steelers home games -- 750 miles roundtrip, Point Pleasant house to Heinz Field parking lot .

Jersey John told me about their new stadium efforts during that conversation. As part of the stadium agreement, approximately $37 million (but not less than $34 million) in net proceeds from the sale of personal seat licenses was to be raised in order to assist in funding the new stadium. John was being asked to fork over nearly $12000 for a PSL to retain the right to keep his four season tickets. That was $3000 a seat. Just to retain the right........

Jersey John wasn't a down-and-out type. He was a very successful business man. But twelve grand? It gave one pause. And it should have.

So if PSLs become part of the new stadium agenda, there could possibly be two more open seats in the front row available for you. If you have the upfront cash for a PSL...and can handle the 5-17% ticket rate hikes...and the $25 parking...and $60 jersey's.....and $5 hot dog.....Whew!




And Your Packer Joke of the Day

A guy arrived at a car dealership to pick up his 2003 Mercedes. Upon starting it for the first time, he reached over and turned on the radio. Nothing happened. Furious, he looked at the salesman and said, "When I buy a $50,000 car, I expect the radio to work."

The salesman explained that the radio was voice-controlled. All he had to do was say what he wanted to hear and the radio would respond with the correct music. "Wow! Pretty neat stuff." he said. He thanked the salesman and drove off. When he hit the interstate, he decided that he wanted to hear some tunes. "Country music." he said, and Willie Nelson started singing. "Rock and Roll", he exclaimed. Led Zeppelin blasted through the speakers. "Easy listening", he continued. It sounded like he was in an elevator.

As he listened to the smooth sounds, a beat up old truck nearly ran him off the road, then pulled away weaving and lurching all over the centerline. "Stupid, redneck drunks!" he screamed. "The Packer Fight Song" began playing.


Posted by maasx003 at January 8, 2005 07:10 AM | TrackBack
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