The Bratz dolls are re-entering the market place after a small breakthrough in a long legal battle, the Los Angeles Times reported Saturday, Sept. 18.
This collection of dolls has been at the center of a legal battle between MGA Entertainment Inc. and Mattel Inc. Both companies have been claiming rights to the dolls.
Mattel won an early victory in the on-going battle but once a retrial was ordered, MGA announced that they would be releasing 10 new dolls on October 10 for the brand's tenth anniversary.
The Sydney Morning Herald remarks that this is just another competition among many in the ever present battle of the brands.