The lead I will be using for this analysis is from the Pioneer Press; "Two separate fires in Eagan over the weekend left 13 people displaced from their homes."
This lead contains the most important information as it clearly gives the who (13 displaced people), the what (two separate fires), the where (Eagan) and the when (over the weekend). It also skips over the how and why, which will be covered in the next paragraph.
This lead is from a local media outlet, so the use of Eagan without the "MN" abbreviation behind it is correct since the readership would be familiar with the area. Also it can be assumed that none of the 13 people are notable since they are not named individually.
There are no wasted words in this lead. Nothing is repeated or too detailed in a way that takes from the focus of the story, which is the fires and the people that were effected.
It is a straightforward hard-news lead, finding the action and giving the most important details about the fires. The details are rather general and would influence the reader to look further into the story.
The information about the fires severity is also scarcely detailed, but the report of 13 people being displaced by them adds texture to the description and gives reader an idea of how serious the incidents were.
