The trouble with viral maps
from the site:
If you have an Internet connection, you've likely seen one of these maps of America, in which each state's character is boiled down to a single predilection or predicament. The maps are undeniably entertaining: You check out the state you live in, the state your cousin lives in, the state you dislike for whatever reason, and then send it to a friend so she can do the same. Thanks to their shareability, the maps have quickly become a fixture of Facebook, Twitter, and websites (Slate among them) eager to profit from our fascination with federalism.