New Research on Ads in Magazine iPad Editions Strengthens Publishers' Case

| No Comments

This was an interesting article because it explains the findings from a research study that shows that advertisements in magazines were more likely to be seen on an iPad versus print form. I thought this is was interesting because I feel like the findings would be opposite. I feel like people are so used to the internet and avoiding advertisements online that we are trained not to look at them. We are a generation so accustomed to the internet and pop-up ads and ads everywhere on the computer screen. Plus, in a magazine the advertisements are larger and more interesting to look at. The internet is so interactive, people usually don't want to be looking at a big advertisement. Ads in the iPad edition generated 21% higher recall than ads in the print edition which I thought was substantially higher.

Leave a comment

About this Entry

This page contains a single entry by marqu237 published on December 6, 2012 1:39 PM.

Will Social Media Replace Surveys as a Research Tool? was the previous entry in this blog.

Most teens with mental disorders not on medication, study finds is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.