The reporter for the Washington Post's coverage of President Barack Obama's speech in Virginia, Jerry Markon, crafted his message with a thorough description of Obama's attitude and actions rather than just what he said.
A speech is supposed to be treated as an event, and Markon really exemplified that idea in his story. His lead describes the kitschy terminology Obama referred to when talking about "Romnesia." This reference then grew into a detailed description of Obama wagging his finger and mocking Mitt Romney.
Markon then went on to say Obama spent the majority of the speech attacking Romney rather than discussing what he would do if he is reelected. By inserting quotes from the speech such as, "Now that we're 18 days out from the election, 'Mr. Severely Conservative' wants you to think he was severely kidding about everything he said over the last year," the author was able to reinforce this idea. Markon then refereed to crowd's reaction to the comments Obama made during the speech. By reporting crowd reactions, the readers have a better understanding of the gravity and reception of the speech.
By also reporting on commentary by people listening to the speech on Twitter and by responses from Romney's campaign the reader is able to see a fuller picture of the speech's reception.
After a series of fact blocks discussing the negative campaigns Markon returns to Obama's references of "Romnesia." He refers to it as a curable disease and brings up multiple points that reflect symptom's of the disease such as, "You know, if you say you're for equal pay for equal work, but you keep refusing to say whether or not you'd sign a bill that protects equal pay for equal work, you might have 'Romnesia.'"
The author also enhances the speech coverage by incorporating multimedia into the story. A photo gallery is available for reader's to browse. This gallery gives a strong visual impact to the story and allows the reader to see the context of the speech and the audience reaction.