Target Center drops Ticketmaster

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Target Center announced on Monday it will no longer be using Ticketmaster to see seats for non-basketball events, the Star Tribune reported.

Starting Nov. 6, Target Center will begin using AXS Ticketing in place of Ticketmaster, Kare 11 reported.

Ticketmaster has been under a lot of scrutiny over the exorbitant processing fees attached to tickets, according to the Star Tribune. Although AXS does not get rid of all those fees, unlike Ticketmaster, they will be clear, less steep and there will not be a fee for printing tickets off at home.

"Ticketmaster took the bad rap for ticket fees because they were the dominant ticketing company for so long, but those fees are still a reality with every new ticketing company that's emerging," said David Balcer, Target Center's director of ticketing.

AXS will give customers more transparency throughout the buying process and list the fees upfront, according to Kare 11.

The company has also developed a way to ticket purchasers to reserve seats adjacent to the already purchased seats for friends and family, the Star Tribune reported.

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This page contains a single entry by marr0110 published on November 5, 2012 4:47 PM.

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