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Personalized Products

Recently I've noticed how impacted our society is by digital media and that the way we live our lives almost necessitates the technology that has been developed. You would be hard pressed to find an individual who doesn't have access to some form of digital media whether it's digital photography or a personal computer. If you stop to think about how many digital products you use everyday you'd be surprised. Most Americans have a cellphone in their pocket or bag at all times. Compact discs catalog a variety of information for the average person. Digital videos are used to document experiences or create works of art. E-books and the advantages that they have are on the rise and being used by more and more consumers. Video games monopolize a large number of peoples' lives. And who hasn't checked their email at least once today by using the Internet?

And although many of the ways that digital media is used today is almost required in order to function (jobs that communicate via email, etc.), digital media can also be used for entertainment or seemingly less important tasks. For example, digital media has allowed consumers the ability to personalize a variety of products. Anything from shoes to candy.

Converse1.jpg
M&Ms.jpgThe ease of access is what is so amazing. Although the personalization of products has been possible for years, what used to take more time, more footwork, and more money, now becomes simple, easy and fun. And it is through this advancement in the way digital media can be used today that really speaks to how our lives have been impacted.

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