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In our brainstorming process we sat at three different tables with sketchpads and a whiteboard. We just shouted out whatever ideas came to mind and tried our hardest to convince the other group members that our ideas were worth pursuing further. After we went to Gooseberry and took about 800 pictures we had slideshows of these images going during these brainstorming sessions. After we got a concept that we could al agree on we get a lot of different supplies and further refined the concept.
2.Describe how you worked as a team + divided the tasks of
typography, photography and illustration.
We at first all decided on the idea for the project. Ryan and myself then took off to Gooseberry to take over 400 pictures a piece. Once we had our images we went to a lot of stores to try to find the materials that we needed for the project. The actual work was split up for me to do illustration, Ryan to do the Photography and for Nick to do the typography. This was kind of the way that it worked out, but I guess when it came to the actual construction of the piece we all did a little bit of everything.
3. Describe problems that came up as you worked with the physical qualities of materials and size ... How did your team solve these issues?
We only had one major problem and that was when we had put together a big portion of the physical construction. We found out that we could not put our iron transfers on to the fabric because it was blue and they just looked horrible. The way we solved this problem was to take a midnight run to Wal-Mart and start over. We worked through the night and got the project finished on time.
4.Reflect on how the diverse design elements work together and create unity in
the final piece.
5. In what ways does your design generate visual or conceptual surprise?
6. How does your work represent impeccable craftsmanship?
The way that our piece shows surprise is that you expect to see water but we have erased all of the water and replaced it with type. I think all of the elements came together well in the final project. We simplified the typography and the illustration so that they would fit nicely into the photography and not look unbalanced. I think that the use of fabric and the iron on transfer sheets was done very well especially considering that none of the members in our group had used those materials before. The type that replaced the water also came out really well.
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Culture jamming
From Wikipedia, the free encyclopedia
Culture jamming is the act of transforming existing mass media to produce negative commentary about itself, using the original medium's communication method. It is a form of public activism which is generally in opposition to commercialism, and the vectors of corporate image. The aim of culture jamming is to create a contrast between corporate image and the realities of the corporation. This is done symbolically, with the "detournement" of pop iconography.
It is based on the idea that advertising is little more than propaganda for established interests, and that there is a lack of an available means for alternative expression in industrialized nations. Culture jamming is a resistance movement to the perceived hegemony of popular culture, based on the ideas of "guerrilla communication".
Culture jamming's intent differs from that of artistic appropriation (which is done for art's sake) and vandalism (where destruction or defacement is the primary goal), although its results are not always so easily distinguishable.
To sum up Matt Soar’s essay Culture Jamming or something like it, huge corporations = bad, and Culture jamming = good (just not the name which has begun to wear on the authors ears).
