Disclaimer: This post was written by someone who is feeling very cynical about the state of the world when it comes to the Green Movement.
Tom Friedman talks about the faux green movement, and how nothing will actually change until the movement becomes a revolution, and companies get hurt. He argues that green energy and actions will not become widespread enough for any real difference to occur until regulations and policies are enforced by government that require corporations to budget their use of non-green energy and material. He thinks by simply adding a tax for the use of fossil fuels major change can happen. I agree with this idea, however I think the political system is not currently set up for increased taxes or regulations on corporations. In a Bionomicfuel blog post points out that the impact of individuals transitioning to green lifestyles is marginal, "but when companies get onboard with green policies the impact is tremendous." One of the most important considerations in material production is the pounds of carbon dioxide given off by every pound of plastic while it is breaking down in landfills. Biodegradable plastic produces nearly half the carbon dioxide of conventional plastic.
On the bright side of this there are some companies that are starting to get on board, and designers are helping them do it in a very unique way. This product is mainly biodegradable because of the paper it is made out of, but it is a product that is normally found in plastic. Most dog owners prefer the low tech clean up method of a hand inside of an plastic bag. These cute new poopoo-bags make biodegradable products funny and cool, showing other companies that biodegradable materials don't have to be marketable to only niche green movement consumers.
Thomas Friedman (2008). Hot, Flat, and Crowded. Farrar, Straus and Giroux, New York. ISBN 978-0-374-16685-4.