GREEN and BLUE, the two pivotal components that make up our planet. Water and trees are indeed powerful and indispensable resources for us to sustain and maintain life on Earth. But what good can we get, if we keep using our resources without conserving or protecting it from excessive usage. How much is enough? In the past few years, we start to see more eco-sustainable products being introduced to the market. Eco-friendly products that are compostable, reusable, and made out of recycled materials are gaining more favorite in the market place as the "green" movement quickly spreads across the globe. Many major corporate decided to join in the ongoing 3R movement,"Reduce, Reuse, Recycle". It's a win-win situation for both sides. Companies can expand their customer base by offering more eco-friendly products that contribute to the conservation of resources and environment. On the other side, customers have more variety of sustainable products for a cleaner and healthier lifestyle.
Target is one of the leading companies that are very active in the eco-friendly movement. In the article "On Target: Eco-Friendly", Megan McLaughlin said, "Now, everyone's favorite [Target], trendy, cost-effective and convenient department store is offering an array of Eco-friendly products. Still affordable and smarter than ever, Target has been turning very greener every chance it gets." I think her observation is true. Target is on "target" to expand their eco-friendly product lines into more household categories that their customers would want to buy, such as home essentials, kitchen and dining, apparel and gear, etc. Target really tries to push their effort to understand what their consumers need and want from the company. For instance, consumers may find bedding accessories that are made of natural materials, bamboo and 100% organic cotton. Target also didn't forget about the appeal factor in their products. Many of their products are well designed and have nice packaging yet still economic and sustainable. For instance, the bamboo sheet sets are made from 100% bamboo fibers that were proven to "wick away moisture, block bacteria growth and are comfortable for people with night sweats." (Alter 2007) Going green without breaking a sweat.
Eco-friendly outdoor living products designed by MIO, which is known for its green design of sustainable, functional items. Target
Along with the go-green movement, the DIY (Do It Yourself) movement is also beocming more popular. It's evident that more people start making and using their own stuff. People bring their own reusable bag to groceries stores, instead of using the plastic bags. More stainless steel water bottles are being sold, it's economic, logical, and eco-friendly in comparison to buying bottled water every time. Consumers these days are becoming more conscious of the environment issues. Hence, it's very applausable that major companies are actually making efforts to help conserve the environment. It takes every single brick to build a wall of trust.
In this clip, Dianna Cohen was trying to persuade the audience that they should adopt a fourth "R" to go along with the old "Reduce, Reuse, Recycle", which is REFUSE. Her main point is to get people to avoid buying products that are packaged in plastic, so we can help cut down the plastic waste that the packages produce, which is heavily damaging our eco system. She also said, "In the United States, less than 7% of our plastics are being recycled." It is indeed a humongous waste of resource if we keep discarding plastic packaging, but instead we should use more recycled and renewable materials.