The personal agenda and communication relate to one another greatly, especially when creating a profitable design product. Communication is defined by Wikipedia as, "a process where by information is enclosed in a package and is channeled and imparted by a sender to a receiver via some medium." This definition of communication in relation to design has to do with personal agenda also because it deals with designing work driven by the consumers. By designing for the personal agenda, you are designing for the public and what it is they want.
A great example of a design geared by personal agenda, is the iPhone. There have been so many versions and upgrades. The newest iPhone is the iPhone4. There are even rumors for the next iPhone5. Below is an image of the iPhone4, which takes phones to another level.
With the iPhone4, you can do video calling, use multiple apps at the same time, and record and edit HD video. The retina display is remarkable and the screen itself does not get smudges or fingerprints. All of these new possibilities that the iPhone4 gives you is what a designer creates in order to fulfill a personal agenda. The designer is creating a product that addresses the latest trends that society is wanting in a product. By communicating with society, it is clear what people want with the ever-changing fashions out there. Apple always does a spectacular job at attending to the personal agenda. They are always creating new and improved products for their customers.
By taking advantage of all ways of communication, a designer is learning more about what products will be most successful. As stated by Jorge Frascara, "treating something as communication leads us to ask questions about intention and semiotic systems" (p. 32). I see what he means because by communicating, persons intents are geared by what they see will be most useful as a design. It is always useful to communication with society and the companies you are working with in order to create a design that will best fulfill all needs. Pressure comes along with the personal agenda by creating for others, but in the end it will be the most successful design product because you are designing for others.
Wikipedia: Communication. (10/28/2010). FL: Wikimedia Foundation, Inc. Retrieved 10/28/2010, from http://www.wikipedia.org.
Apple website. (10/28/2010). Copyright © 2010 Apple Inc. All rights reserved.
Retrieved 10/28/2010, from http://www.apple.com.
Frascara, Jorge. (2006). Designing, Effective, Communications: Creating Contents for Clarity and Meaning. New York, Allworth Press.