It's no secret that the green movement has become immensely popular in both social and business settings. Like Patrick mentioned in his last post, companies are going as far as to 'greenwash' their companies by advertising green practices that they actually do not do. It's just their way of capitalizing on the so-called green craze. However, there is an up side to all these shenanigans. Besides having a more environmentally conscious society, there has been a surge of various creative ways to reduce, recycle and re-use. In this example, Dave Rittinger has made shirts out of fallen leaves. This is a prime example of getting back to basics. With no manufacturing, transporting, dying, and very little materials used; green has officially become the next trendy thing.
Although many companies still try to save money by cutting corners and not taking into account the environmental ramifications, there is a growing trend of companies and businesses that put quality and responsibility before making an extra few dollars. UNStudio is a design studio that specializes in energy efficient architecture. Their most recent accomplishment is having their design chosen for the new Singapore University of Technology and Design. This facility will earn the highest rating in energy efficiency that is given in Singapore.
Another social happening revolving around the third age is recycled fashion. Fashion Designer Gary Harvey, has coined the term 'Dumpster Chic' for New York Fashion week. Using materials that are found in dumpsters such as copies of the Financial Times, old baseball jackets, and empty skincare packaging he creates dresses and gowns. My main point being that being green isn't just for hippies and tree-huggers anymore. It's a part of our society and our culture.