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November 14, 2007

Avid AWOL from Annual Association Activity

Please note, this blog has been archived and now lives at www.discretecosine.com

If all of my titles were alliterative ... that'd be awesome.

Avid announced yesterday that they're not going to show up at NAB 2008. No booth, no shouty presenters, no pretentious representatives ...

So what's this all about? Avid has had a bad year (sizable losses) and may see the expense of NAB as not worth the return. That's one option. Option two is that this could be a signal that NAB is on the decline. Apple hasn't officially booked a booth yet either. NAB has been growing so much though, it's hard to imagine that's the case. I guess we'll see come April.

Posted by at November 14, 2007 9:41 AM | News