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March 18, 2008

Avid knifes Xpress Pro, drops the price on Media Composer

Please note, this blog has been archived and now lives at www.discretecosine.com

Avid announced today that they're discontinuing the Xpress Pro line of editing software, and cutting the price on Media Composer to $2495 from $4995. Students can purchase it for just $295.

Very interesting news. This means the least expensive Avid editing platform is double the cost of the Final Cut Studio bundle. Presumably for most folks in the business, $1200 isn't a huge deciding factor one way or another, but it may be a sign that Avid doesn't see as much value in the lowest end customers as they'd hoped.

Posted by at March 18, 2008 8:48 PM | News

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