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December 5, 2008

Death of the trade show

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We saw hints of it last year, when Apple and Avid pulled out of NAB, but now comes news MacWorld San Francisco looks to be dying a rapid death, and one can assume that many other big tech-industry trade shows aren't far behind. So far, we know that Adobe and Belkin have pulled out of MWSF. They're traditionally two of the biggest exhibitors. MWSF continues to extend their early registration times as well.

Obviously, we're in a recession and the world is falling apart, but I'm guessing these are the sorts of things folks won't reverse course on even when the economy gets better. As NAB approaches, it'll be interesting to see who else pulls out. Fun!

Posted by at December 5, 2008 1:22 PM | News