I feel that this documentary-of-sorts is both right and wrong. I can identify with both sides of the argument. As a college student myself, I understand the ability to feel like I can multi-task, but I can also see the logic in the studies that say that multi-taskers don't get as much out of any of the tasks they are undertaking at one time.
I think this video is effective in showing both sides of the 'argument/case.' I liked that they portrayed both sides equally instead of focusing on one aspect. It was important for them to interview a lot of people and get many different takes on the topic. I feel they did a good job at this.
One weakness could be the length and the repetitious nature of the video. About halfway through, it started to drag and I felt that they started to use more and more examples that are the same type as those used before, but targeted at different audiences (World of Warcraft, college student examples, middle school examples, Korean PC cafe example...). The redundancy gets old and makes it hard to continually watch and remain emerged in it.
One part of this video that I thought was particularly interesting was when Emroy University prof, Mark Bauerlein was interviewed about his book, "The DUmbest Generation." He said, "What I would like more than anything else is for young people to prove every single harsh judgement in that book flat wrong." Personally, this feels even more harsh than his book's title. He can write a huge book about how dumb (not as able to hold as much information at previous generations) the college-age generation is. It seems ridiculously hypocritical and pompous to me.