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Posted by Miranda Edel on March 27, 2007 3:08 PM | Permalink
TrackBack URL for this entry:http://blog.lib.umn.edu/cgi-bin/mt-tb.cgi/35722
good concept. The play with negative shapes works well with these. Watch the line weight -- the last example seems to be much too heavy. I think the 2nd logo will work the best, but it still needs lots of work. The cresent moon shape could be very distracting, but it also screams for attention. My eye is drawn to the bottom of the 2nd logo, then it follows up the curved shapes.
The S gets lost much too easily in the 1st design.
March 29, 2007 12:06 PM
I like the work on the far left, the lower case ‘e’ and ‘s’ intertwined, it has a ‘tight’ together feel about it. This design gives an impression, it has a premeditative motive to it. Its balanced, and not just because of the resemblance to the ying and yang symbology that is taking place in the work (I m sure that it was not intended) This work I feel is much stronger than the central work with its hanging ‘s’ which seems to be loose and tetering, still readable, yes, but the balance issue is preceved, this dose not speak to me as Eddie Saenz.
The work to the right is interesting but emphasizes too much on the ‘s’ and makes the work look heavy, and again the hanging ‘s’, its pulling the ‘e’ down, or the ‘e’ seems like its being carried by the ‘s’. Parasitic comes to mind as the ‘e’ seems like its eating or trying to eat the ‘s’, I don’t think Eddie is a parasite or someone looking for a ride, but the impression in uenddo is something to be concerned about as it could speak badly for the designer.
March 29, 2007 12:29 PM
I argree that the first one is most interesting, and had an impressive look. I like the concept of combining both elements (unity). The cursive lines of them create a yin-yang look. I sugguest go with this one for working deeper. However, the e or s need to turn in different angle it may give more movement and smooth out a sharp point where is the end tip of e and spine of s meet. You should modified these two character to make a cursive line (white gap) at top an bottom where 2 letter being overlap. This may add interest visual path to a logo and make letter more recognizable.
March 31, 2007 1:27 PM
Hello! Good Site! Thanks you! tgcrueoedc
August 5, 2007 5:10 PM
Going to repeat what everyone else has said, thanks and exquisite article.
December 18, 2010 7:03 AM
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