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Jonathan B Initial Sketches



The last design has been done again and again. Exxon, GM, Westing House Electric. It really looks like a GM logo.
Your best start is to work with the middle one, but what are those circles? what do they represent? I like how they are used in the design but what are they. And make all three visible, take away that cone.

The first two have a lot of potential. The first is very interesting - as you are playing with line creating form and space. The second has potential for the same reasons - the forms play with foreground and background while also creating negative space. The "visa" shape, however, is distracting.

The first sketch works well personality. The negative space gives an interesting look and the outline is like a brush stroke. It sees enough that the viewers can read what it is. "JB".