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October 24, 2007

Cool Hunting

The Frontline video mentions that teen rebellion is now just a product that is digested by popular culture and sold back to them at the mall. It is mentioned that there is a feedback loop of finding cool, selling it, and finding the new cool (rebelling against the old cool).

1 - Is there room for teens to create a culture of their own?
2 - What is cool hunting?
3 - How do you respond to this as graphic designers?