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i need feedback to see if I'm going in the right direction.
Posted by Evan Manthei on October 4, 2007 10:45 PM | Permalink
Even, I like the second logo about it's placement and relationship between elements, but you have to working on the size between the massage and logo. It seem there was no connection and too much space between "anyone..." and "be...change". I really don't know what your direction was, but as my understand that your campaign is about "go green and try to save the earth. Color of logo now seem moss green with some yellow shade, I wonder that suit your concept. Do you used this colors to tell the "warning"? The color use in your logo base on what you want to speak to your audience. Negative/Positive in combine with message that will bring up the impact. I think the typeface used here work well. Good work Evan.
October 5, 2007 12:16 PM
I, since yesterday's critique, am now fixated on sexual references. I see sperm. When I looked at your original drawings I don't. I really like the idea and movement! I agree with the type size comment.
October 5, 2007 1:34 PM
2nd stronger, and you know why, however, i think that you should go back and sketch some more, forget about color and just think about the shapes, + and - And its placement with the message. Communicate this message. Right now to me it seems off, in regards with the text and logo. Their proportions are off.
And yes Ron is right, it does look like sperm, which does not go well with futura. Simple, basic shapes. Do more variations
of this logo, you close.
October 5, 2007 6:17 PM