Charlie Bit my Finger- What makes an Online Video go viral? by Charlie Pieper
I'm sure that most people have seen this video-
Its been viewed nearly 450 million times. But what makes this video so popular? If you think about from a purely rational sense it's rather stupid, a kid bites someone but then it all ends up okay. According to Jonah Berger from U Penn Its because of all the different emotions it showcases. This is a good explanation of why it is popular, but what made people want to share it so much? This is also an easy explanation, the video creates state of emotional arousal, and when you are aroused you are more likely to want to share the source of the arousal. According to Mr. berger "We don't want to share facts--we want to share feelings." This is also evident in the Kony 2012 video, which is considered to be the most viral video of all time. One of he reasons why it was so successful was that it made people angry, and this caused people to want to share it. However as psychology students we have to remember the principle of correlation versus causation so we cant say for sure.