Punching bags have become a real money maker in today's market. In fact company's like Everlast, have grown into international corporations around items like punching bags and boxing gloves. But why are such items so popular? The answer can be found in a psychological concept known as displacement. Displacement is the act in which we direct an impulse from a socially unacceptable target onto a safer and more socially acceptable target. A life without frustrations is next to impossible in today's world. Our society however has learned to use displacement however, to direct our anger away from our boss or from all the other cars jamming up the freeway and towards things like punching bags. I think it's safe to say that most people would agree that society as a whole directing its physical aggression towards these punching bags and boxing gloves is probably the better alternative. And multi-million dollar corporations like Everlast and Mizuno would most likely agree.