I found this advertisement to be particularly interesting. Instead of the advertiser trying to sell the product, the advertiser is instead trying to make the onlooker not buy the product, meat. By comparing a human to an animal the onlooker gets a sense of disturbance. I know when I first came across this advertisement I felt a little on uneasy about what I was looking at. I understood that it was a protest to reduce the amount of meat that is consumed in our everyday lives but I thought how strange for these advertisers to be using humans to do so. To some people this could almost seem a bit dramatic but nonetheless the point has definitely been proven. The point being, why is it okay to eat innocent animals but not okay to eat innocent people? Seems kind of ridiculous when said out loud but the advertisement is making a strong connection between humans and animals. We both are living organisms so connecting the two to make a bold statement is there. This advertisement instantly grabs the onlooker's attention and instantly makes the onlooker think. Although it is strange, it does an excellent job of getting its point across and making it known how the advertiser feels about this particular subject.
