Classical conditioning as a whole, is an extremely important concept. Classical conditioning is a form of learning that involves a previously neutral stimulus that is paired with another stimulus that elicits an automatic response. So many different aspects lie within classical conditioning and it helped make sense of many different pieces of psychology.
You know something is important when it is very apparent in daily life. Things like advertising, phobias, disgust reactions, and even fetishes are all involved with classical conditioning. I find it very interesting how one topic can cover so many parts of every day life. It's also impressive how classical conditioning can happen everyday without the subject even noticing.
-Here is one example of some classical conditioning that you might not be aware of! In this advertisement the tequila company is trying to classically condition the viewers of the ad by making an association with the picture of the happy couple and the Jose Cuervo tequila.
-The unconditioned stimulus is the couple and the unconditioned response from viewers is feelings of happiness. When the unconditioned stimulus is paired with the conditioned stimulus (the tequila) the conditioned response to the tequila is happiness. Therefore, the advertisers of Jose Cuervo tequila are hoping that the next time you step into the liquor store and take a peak at their tequila you will have feelings of happiness that are enough to buy some tequila! Classical conditioning is every where!
Also, as I was researching more things that involve classical conditioning I came across this clip from the television program "The Big Bang Theory". It's a both interesting and hilarious example of classical conditioning.