The Mere Exposure Effect: How "Familiarity Breeds Comfort"

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The mere exposure effect states that familiarity creates comfort, reassurance and relief. Thus, after frequent and repetitive exposure to a stimulus one should feel better and more comfortable about the stimulus which can be both objects or people.

The reason I decided to chose this topic to blog about is because I want to know: can all of these findings be replicated? Do the outcomes and results always state that one feels better and more comfortable about the stimulus?

The Lilienfeld text states that as readers, we should not get confused or thrown off track because as human beings, we search for things that we are fond of.

The link below is a mere exposure effect test.

This test proved to me that the mere exposure effect does work, even though it may be unconsciously.

After taking this test, the mere exposure test was confirmed by me; I agree that as human beings, we search for things that we are fond of, and the mere exposure effect states that the more we see something (an object, picture of a person, a person, hear a sound) the more we come to like it.

BUT Below I listed links of objects, pictures of people/things and music/sounds that I personally find to be very annoying/gross/unpleasant. Not only do I find these these things annoying/gross/unpleasant but each time I see them I still feel the same way.

Thus, what I want to know is: if I keep listening to Rebecca Black's "Friday" music video, or keep looking at a picture of raw fish heads on a platter ready to eat, will i eventually want to listen or eat these things?


In conclusion, I don't think I will ever be in the middle of a workout and say to myself "I want to listen to Rebecca Black!" or "Let's have fish heads for dinner!"

So, what I want to know is: how enduring is the mere exposure effect? Does it only influence short-term emotions versus long term emotions?

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This page contains a single entry by bemel010 published on November 16, 2011 2:55 PM.

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