December 2012 Archives

Poor Visual Aid

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There are quite a few things wrong with this visual aid. First off, it is way too complicated to even try to read. There are too many different things trying to be conveyed by this graph and the color chosen are very similar to each other so it's hard to distinguish which line is which. The graph also only goes up to 50%, which is very misleading at first glance. Instead of understanding that the retirement line should read 46%, many will think it means almost 100% without a closer look. The company using this aid may want their audience to fall for that, but that in itself is simply unethical.

Does Money Buy Happiness?

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This research is a great example of using secondary research to find answers. This tactic is useful when the study has a low budget or when the initial research would simply be too time consuming. In this case, they used information from the Gallop World Poll and the International Monetary Fund. The researchers also asked some of their own questions, a crucial part of the experiment if you want to call the research your own.

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Tennis Player Facial Expressions

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I feel like this study will send shock waves throughout the research community. Since there is research that focuses on studying facial expressions and reactions to various subjects, there might be a huge change knowing that people can judge more based on body languages. That being said, I feel like research of that nature will go beyond just an image of someone shoulders-up reacting to something to their entire body in the image.

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How Professionals Spend Their Time Online

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This research shows just how powerful the internet has become. As we have discussed in class, more and more of our worlds are becoming digital, and the work place is no exception. It shows the importance of having a presence in social media, and that in turn gives an avenue for researchers. This knowledge of how professionals spend their time online can be applied to how researchers attempt to collect data from them. Funny enough, this is research helping future research.

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Credit Union Survey

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This is another example of how companies attempt to gain participants for their research. In this case, I (the potential subject) was e-mailed this on, what was to me, a random day. I think this practice has a couple of very good things about it, but also some major drawbacks. First off, I like how they tailored it to their target audience: their customers. Sometimes companies are confused and try to sample the wrong group of people. Second, they option that they added at the end to opt out of any more emails is a nice touch. This makes people feel like the company actually cares if they're being bothered and retains clients.
There are, however, some negatives about this. First off, e-mail services could easily read this as "junk mail" and automatically sort the message straight to the trash bin as most are programmed to do. If it did make it through the digital scan, it would also then have to make it through the human scan. People receive so many pointless emails everyday that they're very quick to ignore messages such as this one (as I did).

JCrew Survey

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This is an example of how companies choose to distribute their surveys and collect information. In JCrew's case, they did a pop-up style survey after a purchase was made. I find it interesting that they chose to only survey their online shoppers who end up buying something when their goal was to find out how their overall 'purchase experience' was. I feel as though they would want to get opinions from every person who visits their website. This could explain not only why they came to the site in the first place, but maybe why they chose to not make a purchase. That information, in turn, could be very useful in making sure their company website is easier for all to use and makes the 'purchase experience' more pleasant.

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America's Favorite Cities

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This photo demonstrates what has emphasized in our most recent lecture: the importance of a good visual aid. Although it's a very busy picture with lots of information, it tells the reader everything they need to know about the study in full. There are no questions left to be answered as it gives not only the results, but organizes all the information and tells how the survey was conducted, which all an un-involved reader needs to know. It is also visually pleasing, something that if being published in a magazine is a very important trait.


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This page is an archive of entries from December 2012 listed from newest to oldest.

November 2012 is the previous archive.

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