Consumer Behavior and Behavioral learning and conditioning

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'Behavioral learning' is the nice name that the slave masters have found for 'consumer conditioning'.
Classical conditioning - behavior is influenced by a stimulus that occurs prior to the behavior and elicits it in a manner that appears to be a reflex. Advertisers try to identify messages, sights or sounds that will elicit positive reactions from consumers to associate their product with a positive stimuli - thus eliciting a positive reaction to the product (half-naked babe on the car roof). svedka_bot_15nyc102610.jpg
Stores and mall all over the world know that the tempo of music played in the store resulted in various shopping speeds by consumers. The slower (and rithmic) the music, the slower (and almost trance-inducted) the shopping speed, the more (up to 40% !!) groceries purchased. La va sans dire that the customers would NOT have purchased this surplus if they could have maintained self-control. It is also obvious that music is only ONE of the 'hypnotizing' factors in play. Note that customers are completely unaware of any differences in music cadence, since the effects of music operate at below consciousness levels. Music is also used purposely elsewhere: take restaurants: although customers take more time to complete their dinners when slow music is played, liquor sales increase. Every time the consumers take longer to eat, the time spent waiting for food increase the sales of liquor & aperitifs & second bottles of wine or mineral water made while waiting for the food... a trade off between number of times a table can be used and higher recipes per consumer... so to say a "slow food benefit" vis-à-vis fast food joints.

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What is the main point you are trying to argue? You need some type of conclusion to wrap this post up. Where did you get your information?

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This page contains a single entry by lingx073 published on October 23, 2011 9:27 AM.

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