Hoax/Claim: "On average, men think about sex every seven seconds"
For decades, there has been a misconception that men think about sex every seven seconds. As in the movie "Mars Needs Moms" men are viewed as overly physically emotional animal that care nothing more than physical interactions. This belief became prevalent because it was widely believed that men are more sexually motivated than women, which can be concluded from years of marriage. This claim is false supported scientific evidence. According to Kinsey Institute's FAQ, "54% of men think about sex several times a day, 43% a few times per week/month, and 4% less than once a month." Research like these hold very little reliability since it asked participants to backtrack and see how many times they remember they thought about sex.
Terri Fisher, Ohio State University, Mayfield psychologist conducted a study composed of both men and women, using clickers to track the number of sexual thoughts experienced. After conducting the experiment the results ranged from 1 to 388 sexual thoughts per day for men. Although 388 seems a lot, but applying the arithmetic 388/day is much less than sexual thought per 7 seconds (12342 times a day). This study is more reliable than Kinsey Institute's report like many others who relied backtracking and remembering the amount of sexual thoughts experienced by the participant.
Men do not think about sex every seven seconds, as proven by many research studies like the one conducted by fisher and Kinsey Institute. Although men are sexually motivated than women it cannot be correlated to the amount of sexual thoughts experienced by men or women. There are many factors/variable that influence the amount of experiences by the participant such as emotional and environmental factors. In these studies, it has shown women are influenced more by the social acceptability which may cause them to admit having sexual thoughts less.